When I was hired as a media director I was pretty blown away, and i can’t say that I know legitimately much about social media or projecting an image for a brand from my past life.<\/p>\n
I do know a thing or two about SEO and bringing new clients into your contractor website. That being said, when a local heating, cooling, and air quality controls dealership asked if I would help to design their brand new website I was in over my head. I can’t say that I know the first thing about air quality control or air handling devices. In fact, I’m lucky if my own central heating, cooling, and ventilation system gets any professional attention at all. In general, I’m glad when I touch my control equipment and the indoor air handling equipment responds to the change in temperature settings, however beyond telling you how I program my control equipment I couldn’t give you any details about indoor air temperature management. But when I started at the new heating and cooling dealership I knew I would learn a lot; Namely, I learned that overzealous parents are the number one customer for heating and cooling companies, then without information under my belt I started packing the new heating and cooling website with helicopter parent search terms, such as \u201chigh functioning Heating as well as A\/C devices,\u201d \u201cenergy efficient cooling system,\u201d and \u201callergy sensitive air purification system.\u201d With all of these lock and key parents flocking to the heating and cooling dealership my new boss is legitimately glad. <\/p>\n
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